Are you looking to know more about On-page SEO?
Well, it is good because there’s this dyed-in-the-wool notion that -“save your customers from trouble and you’ll grow double.”
Customers visit your page to investigate their queries, right? And you can make the most out of this ideal opportunity by creating web pages that not only answer searcher’s queries but also appear in front of them when they hit the search button.
If you are willing to dive into on-page SEO just go through this article because rather than throwing heavy and technical words at you, we are here to explain the basics in an easily graspable way.
On-page SEO or on-site SEO is the practice of organically getting a higher rank in search engine result pages by optimizing an individual web page. Optimization helps search engine crawlers to understand the context of your pages. Optimization of pages for search purposes depends on technical set-up, high-quality code, content optimization (textual or visual), loading speed, and user-friendliness of the site.
On-page SEO techniques that you must understand are-
- Posting Good Quality Content-
Good quality content means original, unbiased, and relevant content with the potential to satisfy the search intent of customers. Try to create easier to read and informative content because people will not go through the content that is tricky or of no value to them.
- Optimizing Page Titles, Meta Descriptions, Page Content, Images, and URL structure-
- Page titles- A page title tells search engines and users about the page. To give the aptest description of your page and at the same time enabling the viewer to click on it- incorporate the right keywords in the title, make the title catchy, and do not exceed 60 characters because that’s the average limit displayed by Google in search results.
- Meta Descriptions- The title catches attention and the description convinces the users that your page is worth the click. Do not forget to include keywords in meta descriptions as they represent relevancy and keep the word limit in mind which is 200 characters.
- Page Content- Identify the target keywords and optimize the content of the page accordingly. The content needs to have the keywords for better visibility but at the same time, the relevancy of the content to the user’s query is also a must. So, place keywords in a way that the content does not appear stuffed by keywords only.
- Images- It is preferred to use the original image and if you are using an image that already exists on the web, give credit, and add the source. Furthermore, optimize the size of the images while maintaining the quality because smaller bite-size helps in easy loading. Adding alt tag and descriptive name for the image better communicates the image.
- URL Structure- Best way to optimize a URL structure is to incorporate keywords in it, keeping it short (not more than 255 characters) and descriptive. The use of the hyphen is suggested to make it easy to understand.
- Formatting Headings- The h1 tag represents heading and h2, h3, h4 are for subheadings. Now each page can have only one h1 tag so most people prefer to have the same title and h1 tag however you can choose to provide an alternative title for heading or h1 tag. Since, h2, h3, h4 are subheadings so you can incorporate related keywords in these too.
On-page SEO offers a lot by enhancing engagement and anything that enhances engagement helps you rank higher in search engine result page so level up your marketing game by utilizing on-page SEO.