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Chatbots for Marketing

Loyalty is an attachment that develops through conversation. 

In the words of Dale Carnegie -"If you aspire to be a good conversationalist, be an attentive listener. To be interesting, be interested. Ask questions that other persons will enjoy answering. Encourage them to talk about themselves and their accomplishments"

This mantra serves the most- in life as well as in business organizations.

And do you know what the best part is?

By leveraging Chatbots you can converse with your customers, grow your business immensely and take off the burden of time consumption.

What are Chatbots? 

Chatbots are programs that assist in engaging with received messages. The process is automated. Chatbots can be programmed in numerous ways e.g., to respond in the same way all the time or to respond differently to messages that have specific keywords. Chatbots can even make the use of machine learning to adjust their responses as per the situation.

Chatbots are positively assisting in engaging customers on various chat mediums like website chat windows, social messaging services on Facebook, Instagram, Twitter, and even SMS texts to receive and answer messages.

The importance of Chatbots:

A chatbot is an artificial intelligence software that mimics human actions and simulates a conversation (basically a chat) with a user in a natural and most authentic expression that enhances customer experience. Apart from this, an optimized Chatbot system also reduces the usual cost of customer service. By automating conversations, you can substitute an employee's role to answer, and save time and money and further allocate these to other strategies. You also become efficient as chatbots help to reduce the average time taken to answer customer's queries, this way you satisfy your customer in the quickest possible time. The potential of chatbots is also employed to gather prospects' data and all the relevant information that aids in generating leads and follow-ups.

Pro tip- 'Compose a Great Opening Message'

If you want to attract and not repel your customer, this is the craft you must act upon. A great message creates an even greater first impression. The welcome message is vital for engaging users and persuading them to reply. Hence it should be appealing and authentic. Even if it is automated it must have a corporeal essence rather than a robotic one. Your bot nature must be in alignment with your brand's nature. Also, there is no harm in letting customers know that they’re conversing with a bot and since there can be limitations of chatting with a bot, clearly specify the conditions under which they can chat or talk with a real person.

Conclusion:

Chatbots are constantly encountered on different platforms and messaging apps. This is admirable because there are marketers out there who have already realized that bots provide a better conversational setting to create customer engagement. In marketing, chatbots are one of those opportunities that should not be abstained. By leveraging chatbots, brands can have a more versed support team and with each interaction, more information about customers can be gathered to satiate the customers accordingly.

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