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Basics of Search Engine Optimization
When it comes to Search Engine Optimization, its mastery is not so difficult, just get the basics right and everything else will fall into place. First of all, you need to use an artful and scientific approach to find the data on what works and what fails. Following this, next step is to utilize that data in creative ways for publishing useful and interesting content. A fine tune content is the key to attract more viewers.
What is SEO?
SEO (Search Engine Optimization) is making use of non- paid also called as organic search engine results to enrich the quality and quantity of website traffic so that your brand gets more acknowledgement and popularity.
SEO revolves around people and their choices e.g., which trends are getting augmented among a specific age group, for what exactly people are browsing online, the information that interests them, the ‘words' they’re using for their search. All this information paves the way for generating the kind of content, your right audience wishes to retrieve.
So, it’s essential to know your ideal audience’s expectations from you and deliver what you have got, in the most catchy, efficient and digestible manner.
Working of Search Engines:
Search engines have three primary functions:
- Crawl: It is exploring the Internet for content and it is done by sending a team of robots (also called as crawlers or spiders). Content in turn is discovered by links.
- Index: After finding the content, it is important to store and organize the content so that it can be served as a solution to the queries of searchers.
- Rank: It is providing the content on the basis of its relevance.
On-page SEO and Off-page SEO:
SEO is broadly categorized into: - on page SEO and off-page SEO.
On-page SEO pertains to factors related to Google’s ranking on the basis of factors which are within one’s control. These factors can be apparent features like headlines, content quality, and structure of your page. On-page SEO makes use of tactics like using keywords in your content, optimizing the meta description, HTML code, title tags, and alt tags etc.
Off-page SEO, on the other hand, pertains to increasing the authority of your domain by means of relevant and original content creation, earning backlinks from other websites, social promotion, generating link shares on social media posts etc.
Main concerns of on and off-page SEO:
- On-page SEO: The most important concern is quality content creation. Apart from this, it is also imperative to ensure the proper technical functioning of the site in terms of speed, efficiency, and keywords.
- Off-page SEO: It is directed towards facilitating quality backlinks from authoritative sites, because this boosts your visibility and allows search engines to see your site as relevant. This results in higher ranking and engaging more traffic.
Your page is worth showing in Google's index. You know it. Let search engines know it too by making your website SEO friendly! On-page and off-page SEO both work in a coordinated way so improve your search engine rankings by starting with what’s under your control. Begin with producing quality content and then proceed towards earning quality, relevant and trustworthy backlinks. It will improve your domain authority which will nurture and take care of your off-page SEO.
The internet is a competitive place and it is becoming difficult to withstand competitors with each passing day. Therefore, secure a strong place for you and start performing SEO to receive maximum visitors and customers.
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