Ecommerce Web Development Company - Digital Marketing Agency - SEO Services - Best Social Media Marketing Packages - Professional PPC Consultant - Graphic Design Branding - Mobile Website - Content Marketing - Waghbil Balkum
Basic Elements of Graphic Design
As Erik Adigard said – “Design is in everything we make, but it’s also between those things. It’s a mix of craft, science, storytelling, propaganda, and philosophy.”
So, in order to make a graphic design that reflects the essence of the above-stated quote it is important to first have an acumen about the elements that create a design. These Elements are the fundamentals of all the designs and are assembled in various combinations to create a visually remarkable and influential design. A good design satisfies functional, aesthetic and psychological aspects and adds to the value of the product with which it is associated.
Let’s take a look at the basic elements that procure the capability of unlocking endless options to make countless designs:
Lines help in leading the way i.e., directing the viewer’s eye movement from one point to other. A line can be vertical, horizontal, diagonal, circular, patterned, free form or solid and it assists various purposes like organising, assembling and segregating the elements of design. They also help to emphasise a word or phrase, form shapes, define edges etc.
Colour reinforces the quality of design and creates interest among the viewers.
Colour can provoke emotions, modify actions, and cause reactions. They can soothe your eyes or irritate them. It all depends on your ability to use them.
The colour in design is generally processed subconsciously. By using the appropriate colour scheme, you can convey the nature of your product, ignite appeal and boost branding.
The true worth of a design often lies in its texture as it visually balances the design. Texture is associated with the surface of an object and creates a focal point in a layout. By using the texture, the existence of other visual elements like patterns, colours, illustrations, content etc. gets uplifted.
In graphic design, size is used to grab attention to the most crucial part of the design; for instance, you can highlight a desired part by assigning it a comparatively larger size because larger sized object or form are believed to turn more eyeballs in a design. By using different sizes in a graphic design or layout you can establish an order of dominance. So, you can experiment with different variations in size and guide the viewer’s eye via the desired artery.
Shapes are created when the ends of lines are connected to surrounding areas.
Shapes add volume to the forms in design. They are charged with meaning. Most often, they are used to signify the concept of product or vision of the brand.
The three basic types of shapes are Geometric (Circles, Squares, Triangles etc.), Natural (leaves, cloud, hills, people etc.) and abstract (icons, stylizations and graphic representations).
Space implies the area within, around, above or below an object or objects in a design. Space can be modified to create illusion in the design and establish relationships between different elements e.g., Wider spaces separate elements and narrower spaces connect elements. In design dialect, white space is called negative space, using it effectively makes the rest of the elements more harmonized.
Value is the degree of lightness and darkness of the object. The gradation from light to dark across a design is affected by the extent of light that falls on it. Value enriches the contrast and tone of your design.
Dear Reader, if you have made it till here, we have a pro tip for you - There exists only a few seconds’ opportunity for a design to attract and seize attention before a viewer’s interest gets lost. A good design is intelligence made visible and intelligence is right elements made visible that are competent enough to keep the viewer interested.
We wish that these basic concepts will help you to make your design outshine and achieve your expectations.
Mint Media best services agency for all type of business in Waghbil Balkum