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Facebook, YouTube and Instagram Marketing

Your Network is your net worth. In this digital age, networking is really essential because an effective marketing begins with strong network of consumers. Most of the business organizations often face a dilemma which is- How to make most of each social media platform to build strong relationships with their existing and potential customers?

If you are a beginner or someone who’s facing similar issues, here are some tips and guidelines to utilize the best out of Facebook, YouTube and Instagram. Have a quick look to start like a pro-

1. Facebook:

Start by constructing an ardent fanbase on Facebook. Publicize your page to engage traffic. Post its link on all the places where it will get noticed, if you have a logo then add it on your page and if you don’t have one, create one.

After creating a robust following, the next step is to keep them updated. It can be done by using status updates, sharing photos of products, offers, services and adding relevant information. Think from your ideal customer's point of view, what are the things that they will appreciate the most, what will compel them to click, like, comment and share. If you want to frequently appear in your followers’ timelines, engage them, keep them interested in what you are posting and offering.

2. YouTube:

YouTube is definitely a worthy shot for marketers to get their brands and organizations discovered and to connect with a vast community. YouTube allows marketers to provide content in a distinctive way i.e., in video format so that the viewer consumes and grasps its connotation effectively.

Videos, indeed are a lot more engaging than plain text or picture. They also assist in your search rank in Google therefore, it’s crucial for a video to have high definition, good quality and relevant content.

3. Instagram:

As the name suggests, Instagram is platform that allows building instant amiable rapport with your followers. The goal is to build a quick connection, and updating them with the pictures and videos of your products and services. Even though, the potential audience for Instagram is smaller than Facebook or YouTube but it comes with a perk of facilitating more targeted ad strategy. You can also create sponsored ads or partner with celebrities and influencers to reach to the users who are not following you.

To support the social media marketing strategy in any platform, there are some common points to understand and apply:

• Reach out to your target audience. Build your community. Create awareness and develop a marketing database.
• Convert visitors into consumers. Achieve positive feedback from your marketing efforts.
• Post appealing content to influence buying decision and increase engagement.

So, engage, enlighten and encourage your customers to buy from you. Choose the right platform to interact with your target audience. Impact and effectiveness of the platform you’ve chosen contributes to customers’ satisfaction and satisfied customers are the best source of advertisement especially on social media. In social media, if you are able to influence 1 person in a positive way then he will influence next 100. This is how social media works because of its various features like liking, commenting, mentioning, sharing and tagging. It is high time to acknowledge the potential of social media platforms like Facebook, YouTube and Instagram in marketing.

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