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10 TIPS FOR AN OUTSTANDING LOGO DESIGN
There are three responses to a design: Yes, No and WOW! Wow is the one that makes a logo design stand out. Designing a logo is a very crucial step, you would definitely want it to be perfect because it is going to be your company’s face. Logo plays a vital role in creating a lasting impression which in turn impacts customer’s brand perception, purchase decision and viewpoint towards a product.
A truly genius design not only carries company’s ethos and brand vibe but also looks appealing and conveys a message of credibility and professionalism at the same time. It means that a logo must not be flooded by details and it should smartly convey a lot in the simplest way possible so that the viewer can soak in and remember a lot from just a glance.
Here are 10 essential tips to create outstanding logo design, take a shufti-
- Logo must be in alignment with brand’s aspirations.
The most important thing that logo must reflect is brand’s credibility, authenticity and what service it is promising to deliver.
- Keep it simple.
Don’t get carried away by the temptation of including a lot of details in logo. Remember, too many ingredients spoil a recipe, so keep the design in its most basic form so that the viewer’s focus remains undeflected from the centric idea.
- Be genuine.
Associate the core values of your company, product or service with your logo. Logo is the face of your company hence it must radiate the essence of who you are!
- Make it timeless.
Design a logo by keeping its future use in mind. Longevity is requisite. Have a vision for your logo in the same way you have for your company.
- Identify the target demographic.
Focus on your target audience and potential customer. Design should be such that it ignites the curiosity in your customers to know more about you and they relate to it with an ease.
- Analyze your competitors.
Since the objective is to stand out, you would definitely want to beat your competitors. In order to avoid similar impression, analyze your competitors’ style, go through their decisions and build a better version not replica.
- Design a logo in a vector format for its easy scaling to any size because a logo should appear equally effective be it as large as billboard or as small as postage stamp. A scalable logo can be used in a wide variety of mediums.
- Be unique.
Get as innovative as you can to provide your customer ‘one-of-a-kind eye candy.’
- Color Psychology.
Use the science behind colors, every color is associated with an emotion e.g., blue is the color of calm, intelligence and logic whereas red represents power, excitement and passion. Black signifies elegance and luxury, on the other hand white signifies cleanness and simplicity. Also go with the concept of minimalism as researches suggest that the most appealing designs are the one that do not use more than 3 colors.
- Logo fonts can amplify the impact of logo design so choose the style that suits your brand personality.
And as you can see, the whole story comes down to a simple moral, really, which is – “You will never get a second chance to create a first impression”, so, give your business a kickstart with an outstanding logo because believe it or not but well begun is half done.
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