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WAYS TO IMPROVE YOUTUBE MARKETING
YouTube is the paramount source of videos, where marketers provide content in the form of online videos which is consumed by the viewers. Basically, the surging popularity of YouTube is making it one of the most essential tools for businesses, particularly for marketing purposes.
Pore over this article to know the essential of YouTube marketing and improve your performance-
- Title should be appealing:
If you want people to watch your videos, first compel them to click on it. For this, you need to make your video title such that it captivates viewers’ attention and reaches to a greater audience.
To make a crisp, clear and most appropriate title find the right keywords which serve the dual purpose i.e., delivering the central idea of the video and answering the queries of consumers.
This is crucial because your viewer needs a valid reason to watch your content and not the rest of the videos. You need to show him his benefit of watching via your title.
- Thumbnail should be creative:
Creative thumbnail simply means influential thumbnail that will make the viewer eager to click on your content. Thumbnails should be suitable for the title of the video and what’s in the video.
A good thumbnail is comprised of short descriptions and relevant images as these induce a better understanding.
- Limit the duration of videos:
Long videos create disinterest and boredom. Videos having shorter duration engage more traffic. Since the attention span of people is decreasing with time, people now prefer to make YouTube videos which are around 5 minutes long. A good video conveys its main idea in the most interesting, informative, optimized and engaging way.
- Include Calls-to-Action (CTAs)
Including calls to action to your videos will help you to increase engagements on YouTube. As the old saying goes- “God provides the wind, but man must raise the sails”. In the same way people respond to your request but you must ask. When it comes to asking, ask in an interesting way not an irritating way. Add your website link in the description, ask people to subscribe to your channel in the beginning of the video or at the end.
If you wish to gain a lot of subscribers, do it wisely.
- Brand Your YouTube Channel:
Last but not the least - Brand Your YouTube Channel to build trust and to convince visitors to take you as an authentic marketer. It allows you to increase brand awareness and get connected with your audience.
Use your company’s logo for your channel if you want to market and promote a product. To help people find you on other social media handles, include links to your website and social media in the description box.
If you want to get the guaranteed results, keep experimenting with your work. Find out, what works best for you and what affects you in a negative way. Don’t underestimate the audacity of authenticity.
Stay true to your brand and it will provide you a loyal customer base. Plan, control and monitor your strategies. Observe the impact of different strategies on your audience- what influences them, what persuades them to buy and what creates a negative image.
Recipe for a good video is – the balance of quality, quantity, creativity and sharpness of thoughts. Grab the attention of your viewers by posting quality content, having right title and thumbnail, be honest, and deliver on your commitments.
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