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Role of AI in Digital Marketing
“Predicting the future isn’t magic, it’s artificial intelligence.” – Dave Waters
AI technology is becoming an integral part of our day-to-day life. Your wonderful modern friends (voice assistants)-Alexa and Siri, your daily guide- google maps, all are the examples of Artificial Intelligence and these are providing incredible user experience.
In Digital Marketing also, where a marketer aims to identify potential customers, understand their buying pattern, increase conversion rates, and enhance consumer satisfaction, artificial intelligence has proven itself as a valuable ally.
Role of AI in Digital Marketing
- Enhancing User Experience with the help of Chatbots:
Networking is not only confined to connecting. It also has to do with nurturing and high-grade user experience because this is what sustains your audience. AI has made it attainable to provide a chat interface that creates better engagement and since bots can remain active 24×7, they can easily engage customers and manage several requests concurrently. A lot of customer queries are resolved over the chat interface which improves customer satisfaction.
- Targeting the right audience:
AI assists in bringing the right prospect to the top of the sales funnel whose chances of reaching to the bottom are maximum. It is done by analyzing the data which is easy to retrieve from numerous sources. This data gives precious insight into the customers' buying behavior, preferences, and other relevant details.
All the advertising campaigns are based on this data. AI makes the use of customers' browsing history to show relevant ads. Since the ads are as per the interest of customers so the chances of increased interactions and directing the visitors to landing pages are maximum.
- Semantic Search:
Semantic search has definitely made the searches way easier. This approach attempts to improve search efficiency by precisely assuming a searcher’s intent. The semantic search technique uses the contextual meaning of a searcher's query by various means- one of them is analyzing the search history. It then provides more interactive search results. In short, the semantic search technique not only provides an exact solution but also an exact query.
- Increases Return on Investment (ROI): Artificial Intelligence has increased the efficiency of marketing. By using AI, a lot of efforts and resources can be saved from going in vain. It targets the right fit for your business with the utmost precision and incites the buying decision.
- Content Creation:
Your prospects are always looking out for the solution to their queries on the internet. AI helps you to identify the keywords that they are mostly using so that you can use these keywords to create relevant content and secure a notable placement in the search results. This helps in enhancing interactions.
These are the reasons that prove that predicting the future isn’t magic, it’s artificial intelligence. AI is the future and the role of artificial intelligence is not limited to the above-stated points only. It is extremely vast and it will only escalate in the coming years. Use the power of AI to segregate interested and uninterested audience and run your campaigns accordingly. Let AI add more value to your digital marketing strategy.
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