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On-page SEO is also known as “on-site SEO.” It involves on-page optimization of web page content for search engines as well as users. Some of the basic on-page SEO practices include optimizing title tags, content, internal links, and URLs. It is a great way to make your website more convenient and valuable to users and get a good visible placement in search engine results.
Importance of on-page SEO:
On-page SEO contributes toward improving search rankings and provides a higher ranking, thereby increasing traffic to your site, boosting engagements, and furthering conversions. The results of on-page SEO are worth the efforts because when your on-page SEO strategy starts shoeing the effects, your online rankings, and sales wing their way to the peak.
What should be optimized?
The most crucial on-page optimization factors you should concentrate on are:
- URL: Uniform Resource Locator means the web address which is a reference to a resource on the web. It is advised to use plain, organized URLs to optimize your site’s design and to make it easier to navigate. It also helps you to get a higher rank in relevant search results.
- Title tag: It is the title of the page that appears in search results. To establish its relevance, make sure to include your targeted keyword at the beginning of the title and keep its length limited to 55 characters so that Google would not cut it off in search results.
- Meta description: It is a brief summary of your web page that appears in search results and influences no. of clicks. For best effect, include your essential and relevant keywords in the meta description. Keep it crisp, clear, and not more than 160 characters.
- Heading tag: Heading tags enhance the readability of content by splitting it into H2s, H3s, and H4s. Do manage heading tags in your entire content because breaking it up makes it even more appealing and promptly readable.
- Alt tag: Alt tags provide additional information for images and videos. It gives search engines a substantial idea about the multimedia that you have used. Therefore, ALWAYS, always include an alt tag for any sort of multimedia.
- Keywords: These define the search queries and are added to content to improve search engine rankings for such terms and phrases.
- Content: Honestly, well honestly content is something that rules. Content is the king. It presents users with answers to their queries. For optimizing content, incorporate your core keywords in headings, divide the content into skimmable headings, use related images, and do not copy. Always produce authentic and original content.
The best time to optimize your on-page SEO was yesterday. The second-best time is today. But it will not be enough because you will have to watch your strategies periodically. See the point here is that optimization is not a matter of just a single day. You must maintain and monitor your strategies to refine everything and secure a higher and visible ranking.
Climb the rankings of search engine result pages by starting the on-page optimization of your page.
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