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Build Relationships with Prospects and Customers Using Videos
"A funnel works best when it's full and consistently being filled; hence, the more a funnel is funneling, the more fun it is to funnel" -Paulette Smith
To help you fully engage your audience throughout the sales funnel, we have a complete list of videos that you can use. Yes, today we will be emphasizing videos only because they are educating, entertaining, and engaging.
Seems like you are way too eager to know about the list. Hang on, let's proceed step-by-step. First, understand the concept of the funnel. A funnel typically consists of 3 parts- Top, Middle, and Bottom. The top of the funnel focuses on creating 'Brand Awareness'; the middle of the funnel comprises 'Lead generation'; and the bottom of the funnel is all about 'client nurturing'. So, the approach is very simple: get traffic, get leads out of that traffic, convert them into sales, and retain your customers. A potential customer moves all the way down i.e., from the top of the funnel to the bottom, and goes through - awareness, evaluation, and purchase.
Now, as assured, coming back to the types of videos; here are different types of videos and we have sorted them into each part of the funnel for your convenience-
TOP OF THE FUNNEL: ENRICHING, ENLIGHTENING EDUCATIONAL VIDEOS
Educational videos allow your audience to learn about your product or service. Your audience is not viewing your content to support your work, marketing isn't charity; they look at your content to seek the solution to their own queries. So, do it, provide the solution genuinely, as if you aren't looking out for promotion but simply trying to educate. At the beginning of the sales cycle, it is advised to solely focus on creating awareness. The educational videos that you can choose or this purpose are- Vlogs, Presentations, Live Streams
MIDDLE OF THE FUNNEL: EXPLAINER VIDEOS THAT REVEAL YOUR PRODUCT'S STRENGTHS
These videos lie in the middle of awareness creating and conversion promoting videos. The objective is to explain to the audience how your product has the potential to be the one-stop solution to their queries. These videos can be- Animation videos, Tutorials i.e., 'how it works' videos, Webinars, Personalized videos or what’s in it for me videos, PSAs (Public service announcements) or emotional response invoking videos.
BOTTOM OF THE FUNNEL: DEMO AND TESTIMONIAL VIDEOS
As the old saying goes- “People may forget what you said, but they will never forget how you made them feel.” So, use a friendly and honest way to build up a rapport and good terms with your customers. This is the ultimate opportunity to convert your lead into a customer. To motivate the final purchase decision, here are the videos that you can consider-FAQ (frequently asked questions) videos, Feature announcement videos, Interview videos, Unboxing videos, Product-Review Videos, Customer Testimonial videos, Company Culture videos.
Dive into The Immense Potential of Videos Today or Be Left Behind
Undoubtedly, videos assist your customer's journey from being a complete stranger to be a robust purchaser. Whether you want to become the talk of the town or spur leads or nurture your networks, you can make it happen by using videos because videos help in adding value, building trust, converting customers, and so on.
Remember, the journey of sales funnel starts with a wide-end and becomes more fruitful as you approach the narrow-end. So, get going, and with each new step fresh ideas will start coming in, the revenue will start rolling in, and your business will acquire authority in no time.
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