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What is the Importance of SEO in Digital Marketing?

Search engine optimization is one of the powerful terms that can make your brand to stand out from the crowd. It’s a very important component of digital marketing that not only make your business presence on search network but also improves ranking factors to stay in top of the hierarchy. If you wanted to reach your potential users through web then your website has to rank on top of search engine result pages. To improve the visibility factor you need to optimize your website as per Google algorithms. Thus promotions are vital for all sorts of businesses to get the online presence organically and sustain the higher position in search network.

SEO has power to deliver better return on investment as compare to others mediums present on digital channels.  However 75-85% of consumers check online presence before making their final decision to trust the brand and make their purchase. Therefore, one cannot underestimate the importance of SEO in digital marketing:

Let’s understand how SEO works:

It is crucial to understand how search engine result pages show us the desired result as per the viewer’s search. Within few seconds we can see the result in front of our eyes with just few clicks. The magic behind this is the Google software that works round the clock and serves the result. It works into three factors such a crawling, indexing, and retrieving.

Crawling: Google has software known as bot, spider. The robot scans the entire website and reads the data present on the web pages. As per the algorithms if the pages have relevant information’s and precise content on the website they scan and read the data as per Google rules and regulation. The entire process is known as crawling.

Indexing:  Once the scanning gets complete they stored the data into its database and this process is known as indexing. This means if the information and content is reliable then the data is stored in the database.

Retrieval: When users search any search term in Google, Software retrieves the result present on the database as per the consumers search query. This process is known as retrieval and work is to display the relevant searches on search engine result pages. Ranking depends on the quality of content and the information present on the websites.

SEO is just a subcategory of digital marketing and both have diverse aims to reach the goals in marketing.  Digital marketing is a very fast concept which is used to fulfill the marketing needs as per the business requirements. SEO specialist focuses on bringing an organic traffic towards the websites where as digital marketing goes beyond SEO concept by targeting the overall online presence on diverse medium.

Conclusions:  It is advisable for entrepreneurs to utilize these platforms in well effective manner to get the maximum benefits out of it. So if you want to gain privileges organically then you must make a strong SEO strategies where as Digital marketing can help you to boost your business through different style of promotions.

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