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Why Facebook Advertising is Integral to Business Success
With over 2.7 billion monthly active users as of the second quarter of 2020, it would be a huge loss for any business to miss out on this wonderful opportunity. Also, Facebook is becoming more and more like a fridge these days, everyone has developed a knack of checking it at a regular time interval. More than 90% of users are using Fb through mobile devices. This astonishing statistic is helping more than 80 million businesses to promote their brand using Business Pages. Findings suggest that Facebook video views are outpacing around 8 billion views a day.
This is why advertising on Facebook gives businesses the unprecedented chance to target their right audience. Several reasons that make Facebook an eye-candy are:
It gets your message both heard and acted upon: The news feed algorithm of FB helps to show people the content that is most relevant to them. So you need to sponsor your content, in order to appear on your audience's feed otherwise, your ads will be rarely seen. Once you start advertising your promotional material on Facebook, your chances of both getting heard and acted upon will increase.
Vast reach: With billions of users on Facebook, access isn't a big deal but access over the right user is something an advertiser should focus on. So to get assistance in targetting effectively you can pay and reach your ideal persona based on demographics, interests, needs, etc.
Analyze and infer results: With the help of Facebook’s Ads Manager, you can analyze metrics, and get an insight into your performance and success of advertising strategy.
Who Should Use Facebook Advertising?
You should definitely incorporate FB in your marketing approach if your goals are in alignment with the below-listed points:
- Enhancing the brand's vibe: It includes creating brand awareness and connecting with a vast network by reaching out to maximum potential customers.
- Encouraging credibility: It is focused on driving traffic, creating engagement, generating leads that collectively contribute to building trust.
- Promoting sales: increasing visits thereby promoting sales.
The difference in the approach of B2B and B2C companies-
B2C companies use Facebook for 3 main purposes which are promoting the brand, bringing a visitor to the landing page, inspiring action i.e., in form of buying a product or signing up for a course. Facebook Advertising assists B2C companies in getting connected with their potential customers on all sorts of online platforms where they could be possibly “hanging out.”
Likewise, B2B companies also use Facebook to inform the audience about their offerings. The chief concern of B2B businesses is mainly to beat their competitors so they position their ads in a way that if their right audience is following competitors' business page to look out for a specific product, service, or content, then they will target and approach them via their ads to bring them on their own page. So, B2B companies utilize Facebook's potential to place themselves against their competitors.
The sum and substance:
Because of its immense scope and reach, Facebook is an effective platform for pushing the audience down the sales funnel. Provide the content that is educating, engaging, and entertaining and your audience voluntarily likes, comments on, and shares.
If you aren't advertising on Fb, may this piece serve you the purpose to get started, and if you’re advertising on Facebook, you’re already on the right track so keep enhancing your performance.
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