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Basic Principles of Graphic Design
Graphic design are the means of visually conveying specific ideas or messages. The visual content ranges from business logo to page layouts on a website. Most often, you come across different types of graphic design e.g., on books, magazines, blogs, album covers, t-shirt designs and corporate advertisements etc. in the form of photography, iconography, illustration and typography.
This article will give you an understanding of the basic principles of graphic designs because from time to time you will come across the tips and tricks to create outstanding designs but remember tricks are many, principles are few, tricks tend to change but principles never do. So without further ado, let’s take a look-
Balance refers to the placement of different elements of a design in a way that it appears stable. A balanced layout means even distribution of the different elements of graphic design, such as pictures, texts and shapes etc. Hence, Designers can prefer to design a layout as balanced (stable) or off-balanced (dynamic). Balance is further classified into three types- Symmetrical, Asymmetrical and Radial.
- Symmetrical – Elements on one side of the design are similar to the elements on opposite side.
- Asymmetrical –The two sides are kept different but overall layout appears balanced. It is mostly used in websites, as the two sides of a webpage contain similar elements but are not identical.
- Radial– The elements of a design are placed around a central point on the layout. This gives a sense of motion.
Alignment helps to create order, organize different elements. It is important to arrange elements because they must line-up in some way so that the readability of design gets improved and viewer easily grasps the essence of design.
This method combines dominance and priority, to direct the path of viewer’s eye towards specific elements by emphasizing them. It allows brands to communicate their message by creating focal areas in the design. Particular elements are stressed by highlighting, adding shapes, using colorful visuals etc.
Contrast is a vital principle that catches customer’s attention by making certain elements stand out in a design. This distinction is created by placing 2 elements in opposition with each- other. It can be in the form of size, color, texture, intensity etc.
Rhythm is the feeling of organized and consistent movement. Repetition of certain elements can strengthen the overall look and make the artwork appear active.
Proximity helps in creating a feeling of harmony between different element. It forms a visual connection among the different components such as color, font, type or size, which gives a sense of completeness.
White space (also called negative space) is the empty area in between the elements in the design layout. It gives a design, more room to breathe. Also, inclusion of a lot of elements sometimes creates confusion so it is suggested to go with the idea of minimalism that improves scannability and legibility of design. Hence white space principle ensures removing all the elements that interfere with aesthetics and main purpose of design.
Mastering Graphic designing begins with a simple step which is wholeheartedly imbibing the significance of each principle and reflecting it in designs. Therefore, incorporate these principles to make creative and inviting designs that will enhance user experience thereby improving your design’s performance.
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