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Everything You Need to Know About Display Advertising
If you are in business you surely know the importance of increasing reach, building networks, and creating a successful communication where the audience is able to clearly comprehend the message communicated by you. Do you know what assists in this?
The answer is advertising. Advertising anywhere and everywhere, your audience is present. As you cannot buy engagement, you will have to build it and the method that can positively assist you in building engagement is - Display Advertising.
What is Display advertising:
Display advertising which is also a paid online advertising incorporates the use of text, image, video, audio, and motion ads that get displayed on websites, apps, and social media platforms. These ads surface in several sizes and they can easily reach a global audience across the web.
Types of display ads:
Display ads give you access to several types of shapes and sizes and you can pick your perfect fit to attract your ideal audience. Some popular types are as follows-
Banner Ads: These are the most timeless forms of advertising. Normally they are placed at the top of websites in a “banner” format. The objective is to drive attention because of its size and spot.
Interstitial Ads: These ads appear just before accessing a webpage or app on mobile devices. When a user requests a page, the requested page takes some time to get loaded, so in the meantime, you can serve your ad.
Overlay: These are similar to interstitial ads, but these pop-ups have a slightly transparent background, so users can still see the requested page that they intended to browse in the first place while the ad is on their screens too.
Rich Media: As the name suggests, this format is loaded with compelling design elements, like video, audio, clickable elements.
Video Ads: These work like a charm on YouTube advertising, Instagram, and Facebook. You want to market and promote a product, do it wisely with the help of videos because videos are engaging and are worth your investment.
Display advertising networks
The significant display ad networks that advertisers prefer are-
- Google Display Network: You will be amazed to know that Google makes nearly 97 percent of its revenue from serving ads and the reason for the same is that Google Display Network is widely affirmed most popular choice. You too can go with the trust of others as Google really has perfected the display advertising process to craftsmanship that’ll earn profits for you as it has earned for others.
- Facebook Audience Network: Another most popular network, there already exists a tight-race between Google and Facebook. Facebook also extends many wonderful options for its advertisers e.g., they have a set of tools that advertisers can use easily to improve their designs and enhance display ads.
- Twitter Audience Platform: This facilitates serving ads on Twitter which is popular for trending kinds of stuff. People spend their precious hours on Twitter debating over various issues so just like the former two options, Twitter’s ad platform is also an essential tool to take your ads to your ideal audience.
As per your suitability, you can use one or all of these networks and reach your potential customers who are just a click away.
In a nutshell, Display ads are shown to users are based on two important criteria- (i) affinity (content they were interested in and engaged with) and (ii) intent (the type of content they seek most often) hence they are in alignment with your customer's aspirations so there are a lot of chances that they will bring the desired attention. Keep evolving and keep creating better ads!
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